In 2015,

the company emerged in response to the changing market and established a precise positioning. It established a strategic positioning of "high-end, differentiated, and service-oriented." Through in-depth market research, the company's initial focus was on improving product quality. Investments were concentrated in key process steps, and automated control systems were widely adopted. From its inception, the company had the DNA of a "smart factory."

From 2017 to 2019,

the company built core technological barriers and fully invested in technology research and development and quality system development, dedicating over 5% of annual sales revenue to R&D, a proportion far exceeding the industry average. The company established an Advanced Materials Research Institute, bringing together materials science PhDs and engineers from renowned domestic and international universities and companies. The company also established industry-university-research collaborations with leading research institutions such as the Institute of Metal Research, Chinese Academy of Sciences, and the University of Science and Technology Beijing.

From 2020 to 2022,

the company established a brand image in the high-end market, leveraging technology as its edge and service as its shield. While the COVID-19 pandemic impacted the global industrial chain, JUNHE, leveraging its stable quality and technological advantages, achieved counter-cyclical growth and rapidly increased brand awareness. From "Manufacturer" to "Solutions Provider": The company proactively transformed its marketing model, moving beyond simply selling steel to provide customers with solutions including material selection, technical support, and subsequent processing guidance. A team of technical engineers immerses themselves in production lines, collaboratively resolving application challenges and forging deep, strategic partnerships with key customers.

2023-Present,

Intelligent Manufacturing Leaps Forward, Expanding into a Global Market. Vertically Extending the Industrial Chain: The company began expanding downstream, investing in a new material precision processing center. Actively responding to the Belt and Road Initiative, the company established sales and technical service centers in Southeast Asia and Europe, engaging in global competition with high-end, differentiated products. Internationalization is a core strategy for the next decade.

JUNHE's decade of development has successfully transformed it into a modern steel material service provider committed to green, intelligent, and high-end development. It serves as a model for the growth of a new generation of Chinese steel companies. Its "new" characteristics are reflected in:

A New Starting Point:

Born at a time of industry reform, free from historical baggage.

New Model:

Focusing on high-end products, driven by R&D, and operating with a light asset approach.

New Philosophy:

Deeply integrating green and intelligent technologies to pursue sustainable development.

New Vision:

Aims to become a leading global provider of specialty materials solutions.

JUNHE actively implements the Belt and Road Initiative, allocating resources and expanding markets globally. Simultaneously, we are extending our downstream supply chain, transforming from a materials supplier to a materials service provider, providing customers with comprehensive materials solutions and building a deeper ecosystem of strategic partnerships. The company will continue to surpass itself and pursue excellence.